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There are plenty of tools and platforms out there to help you build your business’ website, but I consistently find myself recommending WordPress to my clients. While its true that there are several other platforms that are easy to configure, it’s hard to find a platform that’s flexible and easy enough to use now while also being easily expandable as your website grows. You should use WordPress to build your website.

WordPress affords you an intuitive, easy-to-use interface that helps you get started with building your website out of the box. With the use of a few plugins and a good theme, the entire process of creating your website with WordPress is simple. While it might take a little bit of research and trial-and-error to create your first website with WordPress, I believe that anyone could put together a decent website within a week or two using WordPress. There are many reasons why I recommend using WordPress to build your website.

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WordPress is a tried and tested platform

WordPress has essentially been around since 2001; it is a mature and stable platform that runs a good portion of the Internet. Initially intended to be a blogging platform, WordPress eventually evolved into a full-fledged Content Management System (CMS). A CMS basically refers to a system that is used to manage a website’s content or a website in its entirety. WordPress does this very well.

A truly tried and tested platform, WordPress powers 26% of the web. There are over forty-four thousand plugins available for the platform, and the system has been translated to 56 different languages. It is incredible that one platform is powering such an enormous amount of websites on the Internet.

Most hosting providers support WordPress

It isn’t hard to find a hosting provider that supports WordPress on their systems. Considering WordPress’ large share of websites on the Internet, hosting providers understand that their systems need to be able to run WordPress without any issues. Most reputable hosting providers make sure that WordPress and popular plugins work well on their platforms, and will provide some level of support when they don’t. Many hosting providers even use WordPress to power their websites or blogs themselves.

More and more providers are beginning to offer one-click installations of WordPress on their hosting platforms. Bluehost is a reputable hosting provider that supports WordPress on their platforms; they even have a hosting platform that is dedicated to running WordPress websites. You will need hosting for your website; if you haven’t already chosen a provider, I would recommend taking a look into Bluehost. It’s important to do your research when choosing a hosting provider!

There are plenty of amazing themes available for WordPress

There are thousands of unique themes available for WordPress that can really help your website stand out and shine. WordPress has an easy-to-use theme searcher that allows you to easily preview free themes. There are also a plethora of premium themes available for WordPress that make things even easier for you.

I personally recommend choosing a theme such as Divi by Elegant Themes for your website. Divi is very flexible and includes an easy-to-use page builder tool that you can use to build each of your website’s pages. The system is easy enough to use that a beginner could put a good-looking site together (after reading through the documentation), yet advanced enough that developers are able to craft truly unique and inspirational websites from it. Unordered List uses a theme that is built on top of the Divi framework and uses Divi’s builder tool quite often.

WordPress is flexible and easily expandable

One area that WordPress truly outshines other platforms is its flexibility and how easy WordPress makes it to expand your website. Let’s say that you’re building a basic website for your business now. What happens in a few years from now when you want to add a blog, a customer community, and an ecommerce store to your business’ website?

If you’re using a website builder tool, it’s likely that you would need to migrate over to a platform such as WordPress to accomplish having a blog, community, and store on your website. If you used WordPress from the beginning, you would simply need to install some additional plugins (such as bbPress for a customer community and WooCommerce for an ecommerce store) and be on your way. Migrating between platforms is usually complicated and takes up a lot of time; this is a huge part of why I usually recommend using WordPress from the start.

WordPress is truly a unique platform in that it’s easy enough for a beginner to use to build their first website, yet advanced enough for web developers to use to craft some of the most unique websites found on the Internet today – as well as everything in-between. WordPress will give you the flexibility to expand its functionality as your business grows and expands its needs, and I continue to recommend WordPress almost every time.

Do you use WordPress for your business’ website? Let me know how your experience has been in the comments!

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David J. Warho

David is a Systems Engineer and entrepreneur who has a knack for making the most out of any situation. Having been dabbling with web design since he was 13 years old, and starting his first online business at 15 years old, David has a great deal of experience with small businesses and online presences.
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